The 1980’s were about 3 things… Fast cars, cocaine, and music videos. If you weren’t involved with one of the 3 in some way you were a no name loser with no real purpose for existence. Back in 1985 the Chicago Bears started a revolution in the NFL. It wasn’t just the vaunted 46 Chicago D punishing offenses… Of course I’m talking about their impact off the field with their smash single the Super Bowl Shuffle.
The song caught fire and actually charted on the Billboard top 100 (41, but still). Some will even tell you this video, not Ditka, not Buddy Ryan, not Singletary, not Sweetness, is the sole reason the Bears won it all in 85.
You see the New England Patriots who played the Bears in the big game that year also put out a video right before the Super Bowl as a sort of countermeasure. I present to you “New England, the Patriots, and We”
To no one’s surprise the Patriots got POUNDED in this game and lost 46-10. If I was alive in ’85 and saw both of these videos come out before the game, without ever even watching a down of football it would have been the lock of a lifetime to HAMMER DA BEARS.
After the success of the Super Bowl Shuffle, which still stands as the unquestioned #1 team music video, other teams jumped aboard the train. It’s always been a copy cat league after all. The second best of the bunch has been forgotten and lost throughout the years, but has resurfaced on twitter after the Rams* (Refs) earned their title shot this year. Let’s take a look at “Ram It”
No clue how the Rams didn’t take home a Lombardi in 86. This shit slaps. It’s hard to fathom the amount of sex these guys had after dropping this. When I watched this all I could think of was being part of this team and having coach drop the bomb “Alright boys great win this week! Fucking great win! …. But we need everyone here on Tuesday… I know it’s your day off but we’re shooting the RAM IT! video. Listen, listen the owners wife wants it done just be here Tuesday at 1pm be here and be ready to fucking dance I don’t want to hear it.”
BONUS: I did a little more digging and found some BTS making of footage:
If the LA Rams have any shot of winning this upcoming Super Bowl against New England it only happens if they make a banger and drop a fire video. Their play on the field won’t be enough to capture the hearts of LA. They need to show they’re more than just macho athletes busting skulls to be accepted. They need to come together as a team the way insta influencers do and collab. They need to flex their creative muscles, their choreography, their bars, their ASMR skills, their EDM DJ samples, their vape tricks, their rollerblades, everything that truly defines and connects them with LA (I’ve never been to LA).
If you want to go through and see more of the history of these NFL music videos here is a list with every team to do it.