Here’s my review of Holmes & Watson that was published on IMDb on December 26, 2018.
Obviously, this review was given a huge platform and reached a ton of people when Pat McAfee had me read it on The Pat McAfee Show 2.0 podcast. Pat also shared the review to the millions that follow him on social media as well as the team that works for him. Then it grew legs as followers of @patmcafeeshow and members of the crew, retweeted and shared the review with their followers and friends. I’m not sure if it hit enough numbers to be classified as “viral” but it was certainly being seen and appreciated by a lot of people. Talk Radio shows were reading it on air as content, digital media companies were putting it out on their platforms…it was taking off.
If you went to IMDb and looked up Holmes & Watson, my review was a top the list of all reviews if you sorted by most helpful. Thousands of people had checked that it was helpful. The second in the list wasn’t even close.
Then today, I went on IMDb and typed in Holmes & Watson and discovered my review had been removed. This is now the most helpful review for this movie on IMDb.
286 people found this review helpful. If you do the math, 286 is much less than thousands. Not only did IMDb remove my review, the list is now full of positive reviews for the movie. Lots of 7/10 ratings, I even saw a couple 9’s! There’s no way that many people enjoyed this movie. Are these fake accounts? Are these accounts acting on behalf of someone that has a financial interest in the movie? I’ll let you decide that for yourself.
You might be thinking right now, “Well, they did leave the second most helpful review, which is also negative and you had given it 2 stars, this account gave it 1 star. So, that would indicate IMDb is still being impartial, right?”
It is a negative review that scored the movie even lower than I did, but let me expand on that. I gave it 2 stars because a 1 star review for this movie means you’re not taking the rating and review process seriously. A 2 star review indicates that I recognize it was a big production with a fantastic cast, but it also recognizes the finished product was an epic failure.
Also, this 1 star review was well done but it hadn’t gone viral, nor does it lend itself to doing so. My review was spreading at a rate that it was likely to become THE REVIEW of the movie. Obviously, that isn’t good for those who have a financial interest in the movie. So, what’s the quickest way to prevent my review from reaching that status? DELETE!
Is IMDb acting in the best interest of the backers of Holmes & Watson or are they acting in the best interest of the movie-watching public? Thousands of people thought my review was helpful, so it’s an interesting question.
I had always relied on IMDb to be the place where I could go see if a movie was worth watching. I’m not sure I can do that anymore. I think its possible the integrity of IMDb is being compromised and that’s a damn shame.